Senior UX Writer & Content Strategist, Digital Products and Services Transformation

Vancouver

Lead content strategy and UX writing initiatives for digital transformation efforts, focusing on SmartHome Security and Optik TV platforms.

Key Responsibilities:

• Spearhead content strategy and UX writing for SmartHome Security and Optik TV platforms
• Drive digital transformation through user-centered content design
• Develop and implement content strategies to enhance product adoption
• Collaborate with cross-functional teams to optimize digital customer journeys
• Create and maintain content guidelines for product documentation and interfaces

Vancouver

Key member of the TELUS Brand Experience team, crafting digital experiences highlighting TELUS's social responsibility.

Key Responsibilities:

• Developed on-brand marketing copy for telus.com/about and social impact initiatives
• Created data-driven microcopy aligned with UX best practices
• Collaborated on innovative user experiences
• Provided strategic content recommendations
• Contributed to TELUS editorial standards
• Analyzed web analytics to shape content strategy

Social Impact Communications:

Elevated exposure of TELUS's initiatives including Health for Good, Internet for Good, Mobility for Good, Indigenous Reconciliation, Diversity & Inclusion, and TELUS Friendly Future Foundation.

Key Achievements:

• Launched redesigned TELUS About website: increasing engagement and reducing bounce rate
• Developed content style guide for consistency across TELUS digital properties
• Increased social impact initiatives visibility, contributing to a rise in program awareness and participation

UX / Marketing Copywriter & Communications Strategist

Vancouver

Provide comprehensive services including creative concept development, content strategy, and brand-building to diverse clients. Leverage understanding of digital marketing trends and UX best practices to create impactful content experiences.

Portfolio Highlights:

• Diverse client base including major corporations (TELUS Digital, BC Hydro), tourism boards (Destination Canada, Tourism Alberta), and property developers
• Collaborative partnerships with top-tier creative agencies: Tribal DDB, Cossette Communications, Engine Digital
• Developed corporate case studies for Google Workspace and Stripe Payments
• Led rebranding for Concert Properties' Tapestry senior living communities

Vancouver, Canada

Create immersive stories and photography for world-renowned publications, specializing in adventure travel, wildlife conservation, and luxury experiences.

Published in:

• National Geographic and National Geographic Traveler
• Men's Journal and Robb Report
• The Globe and Mail and San Francisco Chronicle
• NUVO, Explore and Zoomer Magazines

Information Architect

Toronto, Singapore

Led UX design initiatives across Singapore and Toronto offices, developing innovative digital solutions for Fortune 500 companies.

Key Achievements:

• Spearheaded projects for Bell Canada, Sony, Bank of Montreal, DaimlerChrysler
• Orchestrated user-centric design strategies across North American and Asian markets
• Translated complex business requirements into intuitive user experiences