I am a highly experienced content creator with a passion for effective communications and impactful use of language to persuade, educate, motivate and entertain. My varied skillset includes journalism, photography, copywriting, editing, advertising campaign creation, UX design and digital content strategy. I have a passion for effective communications and impactful use of language to persuade, educate, motivate and entertain. I bring a broad range of skills and experience to creative problem solving and am outcome driven in everything I undertake. Please contact me for work samples and references.
Editorial, marketing, UX, SEO, conversion and support copywriting · Advertising campaign ideation and execution · Presenting to and collaborating with corporate clients · Digitally literate with working knowledge of Contentful and Wordpress · Familiarity with Indesign, Sketch and Jira · Professional level photography and Adobe Lightroom expertise
2005 - present
Since 2005, I have visited dozens of countries on assignment to produce travel stories, photos and social media content. I primarily focus on adventure travel, African safaris and wildlife conservation, snow sports and luxury wellness destinations.
My work has appeared in Men's Journal, National Geographic, National Geographic Traveler, Robb Report, the San Francisco Chronicle, the Dallas Morning News, the Globe and Mail, Explore Magazine, Elle Canada, the Vancouver Sun, MONTECRISTO and NUVO Magazines, the Huffington Post, Canadian Traveller, and other major publications. See collected stories.
Over the past 15 years I have provided creative concept and campaign development, copywriting, editing and brand building services for several major creative agencies, including DDB Canada, Cossette Communications, Powershifter Media, Engine Digital and Wasserman & Partners Advertising. Projects I’ve been involved with have included work for a wide range of clients, including:
Destination Canada, TELUS, TELUS International, Fresh Tracks Canada, Destination BC, Tourism Alberta, Jasper National Park, Parks Canada, LeaveTown Resort Rentals, Rennie Marketing Systems, Ski Big3, BC Hydro, Worksafe BC, TLH Heliskiing, Amacon Developments, Beedle Group, & UBC Properties.
Corporate copywriting samples:
At TELUS Digital, I played a key role in creating seamless digital experiences for customers through engaging content. I was responsible for turning complex business problems into clear, on-brand, jargon-free customer-focused copy. I also worked closely with strategy and visual design to fulfill business goals while taking a user-centred design approach.
My key responsibilities:
Creating on-brand, well-written marketing copy for pages on telus.com
Creating microcopy based on data, research and the latest user experience best practices
Collaborating with UXDs and content strategists to design innovative user experiences
Providing content recommendations that reduced customer effort and increased usability
Contributing to TELUS editorial and voice and tone standards across products
Interpreting web analytics to uncover insights that influenced content strategy
Identifying and analyzing trends in digital design, technology and marketing
In 1999 I was recruited by pioneering San Francisco based global digital marketing services firm, Organic, to join their new Singapore office as senior information architect. I later relocated to their Toronto office. My responsibilities included leading the UX design on several projects, working closely with strategy and visual design to fulfill business goals while taking a user-centred design approach. Clients included Loblaws, Bell Canada, Sony, Bank of Montreal, Canadian Imperial Bank of Commerce, INROADS, DaimlerChrysler Financial Services, Ontario Lotteries & Gaming Corporation and Citibank Singapore.
BBDO Interactive / Tinderbox
As senior producer, copywriter and information architect at BBDO Interactive (later rebranded as Tinderbox) I helped to shape and implement a range of digital communications and marketing initiatives for a wide range of clients that included Intrawest, TELUS, Citizens Bank of Canada, BCHydro & Heart & Stroke Foundation.
In 2016, I started this African wildlife conservation fundraising campaign with Imvelo Safari Lodges that supports sustainable water resources vital to wildlife and communities in Zimbabwe’s largest national park. The overall goal of the project is to install solar water pumps that provide a more sustainable, clean and reliable source of water for the wildlife in Hwange National Park, and for the people in the bordering communities. Seattle's Wildland Adventures has since joined the campaign, creating the first Water for Hwange donor safari, scheduled for June 2019. In November 2018, our initiative was awarded a major grant from the Adventure Travel Conservation Fund.