01 / Print storytelling
Destination Canada
Editorial-style destination advertorials from my commissioned portfolio.
View selected samples ↗Commissioned content
Travel storytelling with an editorial eye.
Destination features, guides and digital content for tourism organizations, travel brands and their agencies.
Selected work
Stories that bring places to life.
Alongside my journalism, I create commissioned articles, destination guides and web content for tourism organizations, travel brands and their agencies. My background in digital copywriting and content strategy brings that storytelling to print and online audiences.
02 / Destination guides
Destination BC
A guide introducing readers to backcountry skiing in British Columbia.
Read the guide ↗03 / Digital content
Writing for the journey
Web copy, content strategy and campaign writing informed by years of experience in travel and digital communications.
Discuss your project ↗Selected client and agency projects include Destination Canada, Destination BC, Tourism Alberta, Parks Canada, Fresh Tracks Canada and SkiBig3.
What I can help with
Reporting experience, applied to your brief.
I bring a journalist’s approach to commissioned storytelling: understand the place, find the people and details that matter, and give readers something useful to take away.
My experience includes projects for Destination Canada, Destination BC, Tourism Alberta, Parks Canada, Fresh Tracks Canada and SkiBig3, including work delivered through creative agencies.
View a Destination Canada print sample ↗Editorial-style travel content
Destination articles, profiles, travel narratives and advertorial features developed for a defined audience and brief.
Guides and practical storytelling
Itineraries, activity guides and destination content that help readers plan, choose and explore.
Digital copy and content strategy
Website copy, campaign writing, editing and clear digital journeys, backed by extensive agency and UX-writing experience.
Photography alongside the story
Original images to accompany reporting and selected existing photographs for licensing enquiries.
Editorial & commissioned work
Have a story in mind?
Get in touch about an assignment, a destination story or a project you’d like to discuss.