Work
Twenty years of work across enterprise digital products, major agencies, and national brands.
Experience
Jan 2020 – present
TELUS
Partner with PMs, designers, engineers, and legal teams across agile product cycles to translate complex technical and regulatory requirements into content guidance. Write and refine UX copy for internal tools and contribute to content governance standards as TELUS scales digital experiences for employees and customers.
2004 – present
Freelance
Campaign concepts, editorial frameworks, and long-form content across tourism, real estate, energy, public sector, and lifestyle sectors.
Portfolio
Earlier experience
Singapore & Toronto · 1999–2003
Organic Inc.
Clients included Loblaws, Bell Canada, Sony, Bank of Montreal, CIBC, and Citibank Singapore.
1996–1999
BBDO Interactive
Clients included Intrawest, TELUS, Citizens Bank of Canada, BC Hydro, and Heart & Stroke Foundation.
UX writing, content strategy, and digital copywriting. Twenty years of work across enterprise digital products, major agencies, and national brands.
Partner with PMs, designers, engineers, and legal teams across agile product cycles to translate complex technical and regulatory requirements into content guidance. Write and refine UX copy for internal tools and contribute to content governance standards as TELUS scales digital experiences for employees and customers.
Campaign concepts, editorial frameworks, and long-form content across tourism, real estate, energy, public sector, and lifestyle sectors.
Agencies
DDB Canada · Cossette Communications · Powershifter Media · Engine Digital · Wasserman & Partners
Clients
Google · Destination Canada · TELUS · Destination BC · Tourism Alberta · Parks Canada · BC Hydro · WorkSafeBC · SkiBig3 · TLH Heliskiing · UBC Properties
Case studies (Distillery)
Google Workspace (Exterro) · Google Maps Platform (Wayfair) · Stripe Payments
Select Samples
About TELUS | TELUS PureFibre | TELUS Employer Solutions | TELUS International | TELUS Storyhive | Understanding Credit Scores in Canada | Humble + Fume Inc. | Destination Canada advertorials | Destination Canada print ad | Destination BC blog | Tapestry Victoria Harbour brochure | Parks Canada HMCS Haida | Ski Big 3 | BC Hydro newsletter | Fresh Tracks Canada | W2 Living | Beedie Living | JBS brochure | Addition Living condo brochure | Sage by Kenstone condo brochure
Clients included Loblaws, Bell Canada, Sony, Bank of Montreal, CIBC, and Citibank Singapore.
Clients included Intrawest, TELUS, Citizens Bank of Canada, BC Hydro, and Heart & Stroke Foundation.